Tayloring marketing campaigns

It is impressive how it is now easily possible to create billboard with location specific data. It makes targeting much, much more effective. But it increases the probabilities of mistakes. You don't have to aprove one design for a whole regions, but dozens, hundreds or even thousands. In this example, the ad directs you to places where you can get the catalog near the billboard. Note that the word "Straße" is mispelled.