Some of the first people I met in Hamburg in the Twitter community where Alex and Jan, from the Atenta recruiting firm. Their focus as headhunters is to use not only the internet, but also social media for recruitment. They are very innovative and have done some interesting project, like a job search engine for twitter (www.jobtweet.de) and the German language headhunting blog Wollmilchsau (www.personalberater-blog.de).

The name of this blog is interesting by itself: Wollmilchsau means something like “wool giving milk sow”. It comes from a German expression where you say that there isn’t such a thing like a female pig which gives milk, lays eggs and provides wool. And, in the end, companies are looking for employees who can do everything expertly. We all know that that doesn’t exist, but that doesn’t mean that they won’t keep looking.

Anyway, this blog has earned a good standing among corporate recruiters and headhunters in Germany, so, when Jan and Alex asked me to write a series of blog articles about the current job market situation from the perspective of a jobseeker, I gladly agreed.

I have written 5 articles already, 4 of which have been already published, but in German. My intent is to translate them to English and publish them here, with a certain delay. So far, the published articles are:

• A short introduction of yours truly
• How I got my first job in Germany via e-mail
• The reasons that led me to do an MBA
• A digression on the use of video-CVs

The links above take you to the original articles in German. The next one to be published deals with my job search during and after the MBA and the next one in the production pipe deals with my job search in 2009.

So let me get started translating the first blog article into English.

I have had several blogs over the past 6 years. Or, better said, different versions of the same blog with different aims at different times in different places and languages.
All started as a personal diary on the internet, in Portuguese, for myself and as an experiment. It later evolved as a link to my family and friends while I was abroad, semi-public (robots.txt: no follow).
The third step was to join an online collective of Brazilian creatives, www.nightripping.com. That was eventually closed down and refurbished to something else by Nix. It was the move from semi-private to 100% public, from a circle of insiders to a general public. Until this point, I was still writing in Portuguese.
The next big change came with my decision to do an MBA. The blog would continue to be an important communication channel with family and friends, but it was clear to me that my audience would change dramatically as soon as I started to connect with MBA colleagues from all over the world. I changed the language to English and focused more on my experience on the 3 different campi I visited: Warwick in England, Kingston in Canada and Mannheim here in Germany. I also set as a goal to publish information I hadn't found on the internet while researching for my MBA, so that I could help prospective MBA students with their choice and daily life. It is cool to see that already the third class of Mannheim MBAs is using some of the info I put together.
After the MBA my blog lost a bit of its purpose. I could write about my job search or my new employers, but writing about what you do in your job is more critical. I was still new at DHL and, later, at the consulting company. After that, my job search took a lot of energy and I spent weeks without posting.
But I want to change that now. I arrived in Hamburg on the first of July and know exactly what I want to post about. Hamburg is such a great city that it is not difficult to come up with ideas and texts. I renamed the blog, changed its skin and believe that the name says it all. I will write mainly about Hamburg.
I will write about Social Hamburg. And, for me, Social has two meanings. First, as a new in town guy, getting to know people and understanding the social dynamics of the city. Second, Social stands for communication, for social media, which is a field which interests me greatly and which is very important to me during this job search, as it is the main channel for me to find vacancies and also an area I want to work in.
And I will also write about Blues Hamburg, in the musical sense. As a blues harp player music is very important to me, especially music in the North American tradition: soul, funk, rock, jam bands, country, southern rock, blue grass, rock 'n' roll, jazz and, of course blues.
Let's see how this goes.

Since mid-August I had been locked out of blogger.com. Today, after almost a week without posting, I found out that my login at blogger.com works again. No idea why, no word from the not so nice people at blogger.com.

Funny that this happens now, because I have been thinking about this blog and its future. What is its purpose and who my audience is or should be.

When I first started blogging, it was a way to keep friends and family informed, and it was relatively private. I had a robots.txt file which prevented google to list it. It was written in Portuguese. And I passed the link to selected friends and family.

The MBA changed the aim of this blog. It certainly changed the audience I had in mind for it. I still wanted to keep family and friends informed. Luckily, they are all smart and well educated, so it was possible to change the language to English ;-) This was necessary to include three additional groups of readers: future MBA colleagues,  potential employers and future MBA candidates.

I am happy with the results. My MBA colleagues, their relatives and members of the 2009 class of the Mannheim MBA told me they read this. My family and friends certainly do. And, if your google "Fernando Bresslau" you find this blog followed by my LinkedIn and Xing profiles.

But soon I will be definitely employed. And I have been far from the MBA life for a couple of months already. So the audience of my blog will revert to what it was before: family and friends. With one big change: more of my friends now don't speak Portuguese, so the language will continue to be English.

I will certainly blog about my new job, the industry and the trends. But this will be on a blog separate from my personal blog. I could be blogging, starting in February 2009, about the chemical, automotive or wind power, depending where I'll land. And I would then blog with the interests of the company in mind. But this is the future, let's see.

I was also thinking about the declining frequency of my posts here. Sure, I have a project at DHL Brussels which keeps me busy 8 hours a day, job search and career decisions get another chunk of my attention and other beautiful things in life also captivate me, Brussels is an interesting city.

I certainly have transfered much of my broadcasting to a new tool, twitter. Actually, twitter linked to my Facebook status, through which I reach most of my MBA colleagues. Interestingly enough, Luli Radfharer, a professor at the arts and communication school at the University of São Paulo, whose courses I took in 2002 and 2003, twittered about an article stating that blogging was passé. I kept in touch with Luli over all these years through our blogs at first, and now through twitter. And I can see where Paul Boutin, the article's author, is going. He has good observations on how blogging has emerged and developed, and what we can expect from personal communication (or broadcasting) in the near future.

I will continue to blog. But I suggest you to follow me on twitter or on facebook. I will certainly be more present there.

And if this article is a bit confusing, please excuse me. It has been a long day, a long week, a long month and a long year. Can't wait to go to Brazil on Christmas and take the whole month of January off.

Great representation found on the website www.maritimecareers.com.sg, sent to me by a great friend.


Being a shipbuilding engineer (or naval architect), I am always keeping an eye on the industry.

We went to Berlin on a class trip on Sunday and visited the Reichstag building, where the German parliament, the Bundestag, meets.
It was an interesting visit, followed by a dinner with students from 4 other German MBAs, as a preparation for the Career Fair on Monday, which was quite interesting. More on all that and other pictures later.