[Monday, January 30, 2012 | | 0 comments ]

Hello everybody and welcome to a unperiodical update of my former blog. I such a long time between updates, it is natural that I should have a few news to share with you.

After over 6 years abroad, I have moved back to Brazil. The reasons for this are simple:

  • Brazil is booming
  • Great dynamics in the Brazilian Startup and VC ecosystems
  • getting back closer to family and friends
I looked for a job in Venture Capital where I could put all my diverse work experiences and knowledge gathered (especially during my MBA) to great use and found the right job at Ideiasnet, in Rio de Janeiro. I started working there as a Portfolio Development Associate in August 2011 and it has been a great experience so far.

Ideiasnet is in an interesting transformation phase now and will be investing tin the areas of consumer internet, e-commerce, mobile, SaaS and cloud in the next few years. Should be an interesting journey.

[Sunday, January 30, 2011 | | 0 comments ]

I am not really reactivating this blog, but its name, Social Blus Hamburg, has become, surprisingly, more relevant than ever in the last few weeks.

I am back in Hamburg, where I am working and this work has a lot to do with internet and social media, but from a new point of view. More on that later, when the time is right.

I just have to work on the blues side of things, since the Mobile Blues Club is closed for the winter. But now, living close to the Hauptbahnhof, I guess I will be able to go a bit more out for some live music.

By the way, on the 4th of February there will be the Blues Celebration at the Fabrik, with Steve Baker, Abi Wallenstein and Martin Roettger as Blues Culture plus friends. I'll be there.

For the mean time, here a great video I found from Dave Matthews Band's concert in Rio last year, with Gabriel Grossi doing a great solo on chromatic harmonica around the 8th minute.

[Monday, November 15, 2010 | | 0 comments ]

As it happens from time to time, our focus and priorities change, and some projects get stashed away for some time, or for good. This is the case with this blog.
I have spent the last year focussed on my job and on building a solid platform for my future career. And that has, for now,  a higher priority than the sporadic articles I have published here.
Furthermore, I don't live in Hamburg anymore and my communication has shifted from the blog and twitter to phone calls, e-mails and facebook.
I will very probably come back to blogging in the future, let's wait and see when that will be. For the moment, até breve.

[Monday, February 01, 2010 | | 0 comments ]

While the Alps are far away, we take advantage that there is a lot of snow around us.

From 2010-01-30 Von Kettwig nach Winterberg

Does anybody have tips regarding snowkiting near the Ruhrgebiet?

[Sunday, January 31, 2010 | | 0 comments ]

When I decided to move to Hamburg last year I had an ambitious goal, or, better said, two related ones:

  1. meet people who could direct me to job opportunities;
  2. make new friends in a new city.

I had spent 3 months in a small German town looking for a job via the internet, after the consulting company that had just hired me had to lay off about a third of their workforce. I have written elsewhere that the job search in 2009 turned out to be very different from the job search in 2008. There were no jobs to be gotten via internet for me this time.

Therefore my goal of building a network in a bigger city with more jobs: I was convinced that I would only get my next job through the indication of a friend or an acquaintance. In the end, that is what happened, although not in Hamburg. But this is fodder for another post.

Back to Hamburg, I was in a new city where I didn’t know anyone at first. But I knew that there were networking events being organized by different people or associations. I searched for such events, got on the guest lists and went out to meet people.

It worked. Pretty well. I may say that it worked better for meeting new friends than for professional goals, but it worked also to get some leads to a few job openings, including the offer from a start up to develop their client base. In any case, I learned that it pays off to go out and meet strangers who are open to get to know new people, and I decided to do the same in São Paulo, in the few weeks I spent there in this end of year.

In Hamburg, I went to events of the following communities:

In São Paulo I didn’t have much chance so far. A great event was the end-of-year gathering of the MBA Alumni Brazil, an association of people who have done a full time MBA abroad. They are a great collection of experienced professionals in all sorts of industries. Already in the first meeting I received some valuable tips regarding accountants and lawyers in the city, contacts which I have already used for my new job.

I heard also of other events, like the “Clube da Luluzinha”, a gathering of female internet professionals. Men are not unwelcome there, it seems, but clearly not the target audience.

There are also different internet user groups, like bloggers, twitter and flicker users. As usual in Brazil, theses groups will only be more active after carnival.

A third group that I am sure meets in São Paulo, but I haven’t gotten in touch yet, are expatriates. In Brussels I went to 3 “New in town” meetings organized through the website www.meetup.com, and it was great! I am sure there is something similar in my hometown too, and if I can help the “gringos” with a bit of local knowledge, I will gladly do so.

But for the moment I am starting a new job in Germany, where I will stay the next 6 months. Then it is back to Brazil and time to try the above strategy once more with a bit more energy.

[Wednesday, December 30, 2009 | | 0 comments ]

I decided to take part in a social media experiment. Nigel Fenwick, Vice President Principal Analyst at Forrester Research and a colleague alumnus from Warwick Business School (MBA) posted a survey on WBS' forum on LinkedIn and asked it to be shared through social media. I took the survey and am sharing it here and on twitter/facebook.
it is about the penetration of Social Media in the C suite and what we think about that. To sum it up, I believe, as always in social media, the question is not whether social media will be used by C level executives, but rather where, how and when. In some industries, this is a given, especially in B2C communication and brand building. In others, where personal connections (and by that I mean in person schmoozing) are important, it stands in the way.

Well, if you got curious and want to take the survey, here is the link to Nigel's blog for CIOs:

The survey is quick and simple, it took me less than the advertised 5 minutes to complete it.

Wishing you all a great new year from Brazil,

[Tuesday, December 01, 2009 | | 0 comments ]


This is a short post. I was thinking about all the cases where people were fired because they published something on Facebook thinking only friends would see and forgot that work colleagues or even the boss were connected to them. Or when they were tagged by friends in not very complimenting pictures.

First of all, I believe you have to be careful with what you do in real life and on Facebook alike. Don’t want a picture of you drunk in a frat party to pop up on Facebook? Don’t get drunk in a frat party. It is not about Facebook, it is about you, what you choose to do and what you believe is cool or OK. If you do what you think is OK, than you won’t have a problem if it gets published, regardless where.

The second thing is that, in many cases, people didn’t get fired because they got drunk in a frat party. What you do in your own free time is none of your boss’ business, and, usually, bosses know so. I read some cases where people when to a party on Sunday, got wasted and called in sick on Monday. Well, the problem is not getting wasted, it is calling in sick when you are not. And that’s a lie. And that is reason to be fired. So, again, social media is not the cause for being fired, but just another way that the real reason for such was found out. In Brazil we say that lies have short legs (they don’t go far). Internet shortened their legs a little bit more.